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The Nest Research is a qualitative consultancy.
We uncover human truths and craft them into profitable stories for brands and businesses.

Big Picture Thinking
Particular business challenges require an expanded timeframe for consumer conversations to get the depth of insight needed to uncover human truths...
Insight Snapshots
Research projects shouldn't always take months to deliver, especially if stakeholders need an answer — fast...
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Hatchlings

Hatchlings are flash fiction portraits inspired by people I come across. They explore how people’s relationships with brands illuminate human truths.

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Nice things people have said

Caroline Morley
Global Insights, Walgreens Boots Alliance
“Chloë is an incredibly talented qualitative researcher. Her way of engaging with respondents, understanding their motivations and behaviours is so unique and specialist. Chloë is also one of the strongest strategic thinkers I have met in the industry, capable of understanding and answering complex business problems through qualitative research. Chloë's work has recently helped us to understand how to segment our skincare customers. We now have an indepth knowledge of our shoppers which is leading to more targeted marketing and NPD. Chloë also has access to an equally talented network of researchers with specialisms in quant research, the US market which means that no project is too big for Chloë to tackle to her usual high standard through these strong partnerships.”
Caroline Morley
Global Insights, Walgreens Boots Alliance
Rose Van Orden
Planning Partner, McCann London
“Our work is often fast-paced, and if we need consumer insight, we need it quickly. Chloë knows that we don’t want faff, but we do want creative, flexible and intuitive research. She’s a great moderator too - her natural style encourages consumers to respond to questions easily and spontaneously.”
Rose Van Orden
Planning Partner, McCann London
Caroline Herring
Senior Insight Manager, DFS
“I can always count on Chloë to formulate an approach grounded in sound research principles but always with a fresh twist to keep things interesting. Delivering insights in an engaging, honest and straightforward way, our business from MD and his C-Suite to the Marketing team getting on with it, trust her consumer centred take on our business challenges.”
Caroline Herring
Senior Insight Manager, DFS
Kerry Bolt
Founder, B&B Studios
“Researching creative work requires sensing what’s important and knowing when to stop asking questions. Chloë knows exactly what (and how much) research is required and that consumer input is most useful when it’s done, sensitively, at the right point in our design process.”
Kerry Bolt
Founder, B&B Studios
Insight Manager
Health and Beauty Retailer
“Chloë has been working with us for over a decade now. We still go back to debriefs she wrote years ago. It’s the sort of work that sticks. We value her ability to seek out human stories, relate them to our brands and business challenges and share them with us in vivid, emotional and memorable ways.”
Insight Manager
Health and Beauty Retailer
Polly McMaster
Founder, The Fold London
“Our customers are often in touch with us, so we know what they think and feel about The Fold. We wanted a chance to hear from people who don’t buy from us (but should!). Even just a few groups helped us get a new perspective on our brand and how to maximise our comms, catalogue and website to sharpen their understanding of what we stand for. The work left the team raring to go!”
Polly McMaster
Founder, The Fold London
Adkin Turner
“Our focus groups were the first chance we’ve had to hear what people had to stay about our new idea…pretty nerve-wracking. Chloë helped us prepare what to expect from the conversations and it was brilliant! We felt in safe hands trusting ‘our baby’ with strangers, and we learnt so much. The direction the research has given us has been invaluable. We’re even more fired up than we were before.”
Adkin Turner
Chloë's Mum
“She has her moments.”
Chloë's Mum
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