Particular business challenges require an expanded timeframe for consumer conversations to get the depth of insight needed to uncover human truths, brand relationships and category behaviour.
The craft comes from devising appropriate tasks and investing time in building rapport and encouraging creativity with participants.
I create relaxed, conversational environments, where people are free to be themselves. They stop wondering what it is I want to know. They just tell me what matters.
The craft is analysing and presenting human stories and insights back to businesses in ways that land, and stick. Win-win.
Ideal for: business challenges where clients need to gain a foundational understanding, kick-start the NPD process or understand how consumers use and feel about products and brands.